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Why did we change our name?




For years, our business has been an industry leader in chemical water treatment. Today, we specialize in "Ultra-Concentrated" liquid chemical water treatment products applied with compact, wall-mounted dispensers.

Ultra-Concentrated liquid chemicals provide a high quality water treatment program that is simpler and smarter.



Our previous brand image was aligned with stability, reliability, and simplicity. Many of our customers also see our Ultra-Concentrated liquid products as being a more logical, efficient, and affordable alternative to standard and solid chemical alternatives.




Moving forward, we will continue to provide reliable and smarter treatment solutions with a name and brand that is better aligned with our identity and mission to provide logical solutions with Ultra-Concentrated liquid chemical water treatment.




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